Clik here to view.
B2B Marketing: Why (and How) to Focus on Reviews, Not Case Studies
In fact, a 2013 survey of B2B marketers by LinkedIn indicated that customer testimonials and case studies are considered the two most effective content marketing tactics (with lead generation being...
View Article6 Ways Competitive Analysis Benefits Your B2B Marketing
1. Identify what kind of marketplace your business competes in Is your industry new and fragmented? Growing with increasing competition? Mature with larger companies acquiring smaller businesses? Or...
View ArticleClik here to view.
Is Video Now The Most Effective Method of B2B Marketing?
When it comes to the world of B2B marketing, it is essential to quickly and effectively identify the three key points all business people are looking for: What the product or service can do for them...
View ArticleClik here to view.
3 Strategies to Help on Your B2B Marketing
In other ways, it’s incredibly different. A B2B business might have far fewer customers or clients than a B2C business, but each of those clients might spend thousands of dollars a year with a B2B...
View Article
